About Us

Amaze Training is run by Karen McGowan and Wayne Swallow, who have a proven track record of inspiring and developing people to achieve tangible results. They are both strong communicators, leaders and motivators with high levels of creativity and integrity.

Karen

Karen has over 25 years experience of working within Financial Services, including 20 years in the field of Learning & Development. She is an NLP Master Practitioner and Life Coach and holds a BA (hons) degree in Social Science, an NVQ in Training and an Accredited assessor.

“Learning is a real passion for me and it is wonderful to facilitate others to be able to discover their own potential. I am a personal advocate of sales and service and believe that one cannot exist effectively without the other. By developing appropriate soft skills, people can learn to uncover a customer’s individual needs and more accurately match a product or service that provides maximum benefits for both the customer and the business. It‘s an exciting journey facilitating people to develop themselves and to see the difference it makes to the workplace when they are engaged and motivated.”

Wayne Swallow

Wayne’s has over 30 years’ experience working globally with numerous organisations designing and delivering a range of initiatives. He is an accredited life and performance coach, an NLP practitioner, holds the CIPD in training, Diploma in Education and Training, is a qualified assessor holding a Diploma in Change Management.

“I have coached, mentored and trained a great number of people, in a variety of roles. With each individual, I am always amazed at their resourcefulness, their eagerness to learn and willingness to try things to overcome setbacks, create new habits and develop themselves, their teams and their business. I love designing new, creative and engaging ways of bringing training to life and ensuring it is relevant to all job roles.”

Why Does NLP Feature In Our Approach?

When used effectively, NLP is a subtle tool that can enhance performance. It underpins our approach and has proven to make a huge difference to the success of our training.

Areas where it adds most value include, improving communication skills and strengthening customer relationships. By helping to build better rapport, people can not only use language more effectively to understand and relate to customer needs, but they can also engage in significantly better team working. On a personal level it can make people more self aware and help them to develop coping strategies for situations that arise both inside and outside the workplace. This in turn encourages a calmer and more positive working environment, even during challenging periods.